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PITCH ANYTHING By Oren Klaff (Paperback)

PITCH ANYTHING By Oren Klaff (Paperback)

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Pitch Anything: An Innovative Method For Presenting, Persuading and Winning The Deal, by Oren Klaff, is an engaging book about presenting one's ideas in such a way that it becomes accepted. The author believes that winning any presentation by persuading the viewers to accept one's proposal is a simple matter of science. He uses his concept of neuroeconomics, which is a blend of economics and psychology, to help one understand the mechanism that an individual uses in decision-making. By applying this principle, the reader can learn how to influence a person’s views on a certain topic.This book presents various methods used by the author in directing the decision-making will of the audience, which is a valuable skill for those who negotiate on a daily basis. As per the book, there are certain pitching points that need to be used in order to attain the desired outcome. Setting the Frame, Telling the Story, Revealing the Intrigue, Offering the Prize, Nailing the Hookpoint and Getting a Decision are the six chapters elaborated in this book.In addition to these chapters, there is a case study provided that helps the readers in practising with a real-time example. Pitch Anything: An Innovative Method For Presenting, Persuading and Winning The Deal was published by McGraw-Hill Education India Pvt. Ltd in 2011 in paperback.
Publisher ‏ : ‎ McGraw Hill Education
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages (May Vary)
ISBN-10 ‏ : ‎ 9780071332484
ISBN-13 ‏ : ‎ 978-0071332484
Oren Klaff is a seasoned capital markets professional with over 20 years of experience in the private financial markets, structuring private debt and equity offerings, exceeding 10 figures. As the founder of Intersection Capital, Mr. Klaff has assisted in multiple capital markets transactions, and led engagements for assumption-driven financial modeling. He currently serves as the CEO of Intersection Capital, and serves as interim management and on the board of OK Stone Engineering.

Oren has spoken to audiences at Google, Publicis, Xerox, INC Magazine, Advertising Age, Symantec, Veritas, XPrize, Fund Launch and many more. With 20+ years of experience as an investment banker, he is focused on raising capital, and structuring complex sell-side deals.