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(yellow cover) Influence : The Psychology of Persuasion By PhD Robert B. Cialdini (Paperback)

Name: (yellow cover) Influence : The Psychology of Persuasion By PhD Robert B. Cialdini (Paperback)
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(yellow cover) Influence : The Psychology of Persuasion By PhD Robert B. Cialdini (Paperback)

Rs. 249.00

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In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you dont have to be a scientist to learn how to use this Science. Youll learn cialdinis universal principles of influence, including new research and new uses so you can become an even more skilled persuaderand just as importantly, youll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdinis principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdinis 35 years of evidence-based, peer-reviewed scientific researchincluding a three-year field study on what leads people to changeinfluence is a comprehensive guide to using these principles to move others in your direction.

Publisher ‏ : ‎ Harper Business
Language ‏ : ‎ English
Paperback ‏ : ‎ 608 pages (May vary)
ISBN-10 ‏ : ‎ 0063138808
ISBN-13 ‏ : ‎ 978-0063138803

Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”.