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Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds (Paperback)

Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds (Paperback)

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Beat the odds with a bold strategy from McKinsey;Company "Every once in a while, a genuinely fresh approach to business strategy appears"—legendary business professor Richard Rumelt, UCLA McKinsey;Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development. "—Frans Van Houten, CEO, Royal Philips N. V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams. "—Jane Fraser, CEO, Citigroup Latin America
Publisher ‏ : ‎ Wiley
Language ‏ : ‎ English
Hardcover ‏ : ‎ 256 pages (may vary)
ISBN-10 ‏ : ‎ 9781119487623
ISBN-13 ‏ : ‎ 978-1119487623
Sven Smit is a Senior Partner in Amsterdam. He leads McKinsey Western Europe and, before that, led McKinsey's Strategy Practice. He is the co-author of the bestselling books Strategy Beyond the Hockey Stick and Granularity of Growth.



Martin Hirt is a Senior Partner at McKinsey&Company, China. Martin leads McKinsey's global Strategy Practice. He is one of McKinsey's most experienced client leaders on topics including strategy, growth, and business transformation in emerging markets and has deep expertise in high tech and telecommunications.

Previous leadership roles at the firm include heading the Asia Strategy & Corporate Finance Practice, leading high-tech and telecom-sector work in Greater China, and managing the Taiwan office.

Martin's work with leading global companies ranges from corporate strategy, M&A, board-related topics, and merger management to growth strategy, go-to-market strategy, business-model innovation, end-to-end transformations, and culture change. He provides counsel to chairmen and women, to CEOs and executive teams of Asian companies on their global expansion, and to leading multinationals on their growth in Asia.

Martin's extensive expertise in high tech and telecommunications covers the advanced-electronics value chain from components, semiconductors, and flat panels to original-design manufacturing and electronics-manufacturing services; branded business models in PC, TV, and mobile devices; and telecom services. He also advises Internet businesses on advanced analytics, capability building, and disruptive online strategies.

In his current leadership role in strategy and corporate finance, Martin has led the development of new service lines and advanced-analytics tools; he worked on the creation and scaling of McKinsey's Strategy Academies, leading these events with hundreds of client executives across Asia and Europe.